Question

Could anyone clarify what the phrase "it's not all it's cracked up to be" actually means?

2023-06-25

This is what goPenpal answered

Certainly, the phrase "it's not all it's cracked up to be" essentially means that something is not as good as it was advertised or expected to be. Suppose you see a movie that everyone raves about, but you find it to be average. You might say, "The movie wasn't all it was cracked up to be." This phrase articulates that the hype around something was overblown and reality did not meet expectations.

Taking it a step deeper, this phrase originated from the 19th century when product marketing efforts became more exaggerated. 'Cracking up' means to praise or boast. So, when something was 'cracked up' to be amazing, there was a high possibility it couldn't live up to the hype
It's a great figure of speech, subtly stating that reality sometimes can't match our imagination or the expectations we set based on others' recommendations. So, next time you witness over-the-top accolades for a new restaurant or a hyped-up book, remember this phrase - it might not be all it's cracked up to be! Use it to express your disappointment but with a slight edge of humor.

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