The singular form of the word 'media' is 'medium'. The term 'media' is actually the plural form, derived from Latin, and used to collectively refer to various means of communication like newspapers, television, and radio. So when you're referring to one single platform or channel, you'd use 'medium', but if you talk about all of them together, you'd use 'media'. You can remember this like this - one television channel is a 'medium', but all channels together are part of the 'media'.
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